This client asked for the team to build some style tiles to inspire their internal teams branding project. The IRE website has many "add-on" modules within the KV Core marketplace and long term they were looking to have branding for each add-on in order to create more differentiation between offerings.
Client provided 2 documents, and asked us to start the exercise with "Get Seller leads". As you can see the only element that ties these documents together is an icon.
For this option I used the existing icon as inspiration; I picked up the flat illustrative style, typeface and colours and expanded on it to make a cohesive design system.
For the second option, I created a whole system from scratch. The idea behind this exploration was that each module in the future could follow the same look an feel but we would change the headline typeface and orange colour - this ultimately would lead to a simple way to extend the branding to each module while making sure they exist as siblings within the platform.