Home Depot spring campaign - social content creation collaborating with a copywriting partner

concept ideation | art direction  | animation

Home Depot Patios
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Patios_Stories_Porch
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The brief asked us to create social posts using imagery of their new patio collection on social. Instead of just picking one or two images from each dwelling and adding a generic spring headline, i thought it would be more interesting to create a dynamic IG Story featuring 3 styles of decor for each outdoor space. We used simplified creative as needed.

The client loved this idea because it shows many new products, how you can mix and match the decor and it calls out different aspirational style moments for their wide demographic. 

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