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Johnson Insurance had taken a series of lifestyle imagery - a new venture for their branding - and were stuck on how to use that imagery in a chohesive way with the current brand look/feel which until this point primarily featured Johnson the dog on a solid purple background. 

Through a series of explorations we landed on the idea I called "Johnson escapes the purple box". The idea behind this is the purple box still lives within the lifestyle shot, as a container to house type, but Johnson is always featured leaving the purple box and interacting with the bigger world around him.

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After finalizing the look and feel of various deliverables, I was tasked to make a style guide for the team to reference when building out the larger campaigns.