Johnson Insurance had taken a series of lifestyle imagery - a new venture for their branding - and were stuck on how to use that imagery in a chohesive way with the current brand look/feel which until this point primarily featured Johnson the dog on a solid purple background. 

Through a series of explorations we landed on the idea I called "Johnson escapes the purple box". The idea behind this is the purple box still lives within the lifestyle shot, as a container to house type, but Johnson is always featured leaving the purple box and interacting with the bigger world around him.