The Marketing team at Kashi was looking for a refresh of a previous campaign they had done. Our task was to create a series of videos that felt like an extension to their last campaign but with newer branding and easily adaptable for social.
Even with a lower budget and tighter timeline, the new video work out preformed the pervious years work.
Although the team put forward many new and interesting creative ideas, in the end I lead the work with storyboards that cut to the point; branding first and our core message: grab a Kashi when you're looking for a fulfilling and delicious afternoon snack.
In the end the clients loved the work and although a bite and smile shot wouldn't be my first choice from a visuals perspective, it lead more opportunities with Kellog's which was a huge win!