Leveraging the holiday type treatment from our agency partner, in collaboration with the conetent marketing team, we created 11 videos and 8 stills for Sobeys & Safeway owned channel social + holiday landing pages.
We developed a lifestyle look and feel to expand the branding and over a 2 day double shoot, the team was able to bring it to life. The storyboards were thought through purposefully, laddering back to the Marketing sales calendar. From promoting the sale of the Cheese Advent Calendar to a flyer deal on grapefruit, each key sales initiative was developed into an inspiring & tactical creative solution boosting awareness and driving to the holiday landing pages.
ideation | art direction | copy writing | storyboarding pre-pro call & deck