A brief thought starter was to create a postcard. Low cost and effective - a simple way to get the word out about this new product. Although research has show that handouts can be effective, without actually giving the product away the flavour profile although interesting and unique, isn't really clear. What is Yuzu? What does cherry blossom taste like? The majority of the team had no idea what that flavour could be.

This lead me to the exploration of using the ingredients as the main attraction. Also highlight the sound and essence of the drink as well. This design gives the consumer and overview of the drinking experience without having to try the product.